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One of the most invaluable assets for your business is your email list. However, this is only true if it contains subscribers that are eager to listen to what you have to say and who want to buy your products.
Did you know that there are around 269 billion emails sent out every day? That’s a lot of competition for you to try and gain your audience’s attention.
According to recent research, the average email open rate is only 32 percent, but with an effective strategy and smart planning, you can grow your list and keep your engagement rates higher.
That’s why it’s critical for you to learn how to run an email marketing campaign the right way, so you can reach your audience and keep their interest.
Effective Ways to Get More Email Subscribers
If you want to start generating great results with your email, then you need to put in the time and effort to build a great list. These four strategies are a great way to get more email subscribers.
Craft a More Compelling Offer
The most important and most significant way to increase your subscribers is to make the offer more appealing. While you can change the colors of your buttons, and improve small factors in your email, if you don’t have a proposal that converts, you’re wasting your time and money. You need to focus on giving your target audience what they really want if you want to get more subscribers.
Make the Process as Easy as Possible
The simpler you make your opt-in form, the more likely someone will be willing to subscribe. By removing the name field on your form, you’ll grow your list faster. Every step that you can take to make your opt-in form simpler will help you increase your subscribers and build your audience. The fewer steps you have between a consumer being interested and them signing up will help your list grow.
Encourage Sharing
If you have an email that you think will get a particularly strong reaction from your subscribers, you can encourage them to forward the email to their family and friends. You will need to make sure that you have a way for new people to sign up and ensure that those who get forwarded the email don’t click on the unsubscribe button. As long as you can include details about these two factors in the email, you can ask your current subscribers to forward the email so you can find more like-minded prospects.
Give Users More Control Over the Content
Part of your goal when growing your email list is to make sure that people don’t unsubscribe. If you start to notice an increase in unsubscribes, it might be because people are overwhelmed. To combat this issue, you can offer a light subscription or even different leveled plans. The idea is to try and keep subscribers on your list, even if they aren’t receiving your entire lineup of emails.
How to Get More Email Subscribers with Social Media
It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in front of a broader audience, which will allow you to gain more subscribers. Here are several easy ways to get more email subscribers with social media.
Use a Simple Sign-Up Form
No matter what size business you have, you need to make signing up for your email list easy. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile.
Preview Premium Content on Your Social Profiles
If your business creates premium content, you can offer potential subscribers that content for free when they sign up for your email address. If you have white papers, eBooks, infographics or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet and share excerpts from the content to drive interest and traffic.
Share an Incentive for Sign Ups
Incentives can help when it comes to increasing the number of new subscribers to your email list. Many times users just need a little push to take action and subscribe. Advertising the incentive on social media will draw even further attention for your offer and get more people to sign up. Make sure that you include a picture and a strong call-to-action when you post about these incentives.
Host Webinars to Gain Subscribers
An easy way to share the human side of your company is by hosting a webinar about your business. You can present your business by having someone from your company to discuss a relevant topic with your target audience. One of the main goals of hosting a webinar is to capture leads in the form of new subscribers. You can use your social media platforms to advertise and share the link to your webinar.
Hold a Giveaway, Contest, or Sweepstakes
One of the most effective ways to increase your email list is by using your social media platforms to host sweepstakes, contests, and giveaways. While many marketers hold games to grow their following on the various social media platforms, the primary goal should always be to build your subscriber list.
